Four ideas to fill up the Zona Zoo at Arizona Stadium for 2017

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Aug 29, 2014; Tucson, AZ, USA; Fans in the Arizona Wildcats Zona Zoo student section cheer as the Wildcats enter the field before the first quarter against the UNLV Rebels at Arizona Stadium. The Wildcats won 58-13. Mandatory Credit: Casey Sapio-USA TODAY Sports /

Idea No. 2 Charge more money for the Zona Zoo Pass

While the student tickets should be discounted as a courtesy, charging $175 for all athletic events seems a bit generous.

How about charging them $20 per football game? That comes to $5 per hour of entertainment at the games, which is pretty cheap. If students can’t afford the price, give them an incentive for a discount if they attend a certain amount of games maybe?

Maybe this would work as it did for True Religion Jeans, you make the price high, and it becomes a luxury, a coveted thing to have. Like every girl on campus has Tori Burch flip flops which cost more than a Zona Zoo pass.

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