Arizona Athletics: Student-Athletes begin to profit off NIL

With Student-Athletes now able to capitalize off their Name, Image, and Likeness (NIL), a few with Arizona Athletics are starting to capitalize. 

It is a new era in College Athletics as in just recent weeks, the Supreme Court ruled in favor of the Student-Athletes being able to receive unlimited education-related benefits, which in turn resulted in Student-Athletes now being able capitalize off their Name, Image, and Likeness (NIL). But what does that mean for Arizona Athletics?

Well, now student-athletes can suddenly profit off their marketability through their endorsement and marketing of brands, appearances they make in public or virtually (Cameo), autographs that they sign, as well as social media posts among other things.

Arizona Wildcats

In the world of college athletics, the recent Supreme Court ruling is seen as a major victory to the athletes that have been longing for the opportunity to earn a little compensation based on their popularity, notoriety, and marketability.

While the NCAA begins to navigate this new era of sports, for Arizona Athletics, a few Student-Athletes are already starting to cash in.

It is a new and unique era of sports, and the decision helps the athletes immensely. Now for Arizona Athletics and more specifically Tucson, it is a small community that is heavily entrenched with what happens at the University of Arizona, and I imagine it will have a huge impact at Arizona.

With July 1 being the first day for Student-Athletes being able to capitalize on their name, image, and likeness, already a few individuals at Arizona are participating.

Stacey Marshall, Jr. has apparently teamed up with the food delivery service ‘GoPuff’, posting on social media, offering a promo to the services users.

Dalen Terry has started a Cameo which allows him to make appearances with people who pay for the service.

Jamarye Joiner has also promoted local mortgage lender Andy Braun with a social media post of his own.

We know this is just the beginning, but it will be interesting to see how this all plays out in the coming weeks, months, and years.