Lavar Ball and Big Baller Brand Saga Continue

Father of a potential No.1 pick in the NBA Draft, LaVar Ball is now making the headlines with his Big Baller Brand ZO2 Sneakers.

It’s like the Energizer Bunny, it keeps going and going and going! Lavar Ball continues to amaze us with the things he says or does. The latest being the $495 Big Baller Brand (BBB) Sneakers he just announced – giving the Yeezys a run for its money!

The NBA Draft is fast approaching, and at this point, Lonzo Ball can only hope his father realizes that. But we can all agree that he probably won’t because that’s who he is. With this latest addition of his son’s first signature shoe, the Big Baller Brand ZO2, at a ‘big baller price’ of $495 – it shows that Lavar is targeting “big ballers.”

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When asked how he came up with the price of $495, this is what Lavar had to say: (source ESPN’s Darren Rovell)

"“I figure that’s what the shoe is worth. When you are your own owner you can come up with any price you want.”"

Wow! Apparently, Lavar is now a shoe expert and can come up with this outrageous price, and that’s just how it’s going to be.

It just may work! He showed up with two of his sons to the BallisLife All-American Game, in which future Wildcats Ira Lee and Brandon Randolph also played, and got a ton of attention. The weird thing was after they sat courtside in their reserved seats with the YouTube stars, two HUGE men walked into the gym with BBB on their chests. Models? Bodyguards? No one knows..but they made an entrance.

Just to put things in perspective, before the release of the ZO2s, the most expensive shoe of recent past was $400. For those who felt differently about the price of the shoe, which there were many, Lavar reacted on Twitter with this statement:

https://twitter.com/Lavarbigballer/status/860278921396314112

On top of it all, there are NO refunds and NO exchanges.

https://twitter.com/tbredette/status/712817148524101633

For those that have been watching this all whole Lavar saga unfold, it does not make any sense. Even Stephen A. Smith, tried to understand the mindset of LaVar and it was too much for him even to comprehend:

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With Liangelo Ball playing for UCLA next season, Wildcats and Pac-12 fans will still be subject to LaVar’s rhetoric. Shaquille O’Neal, a future Arizona Wildcats parent, feels the price is too high as his Walmart shoe costs less than $60.

Whatever may happen next in the life of the Ball family, we can all hope that it does not affect Lonzo’s first year in the NBA. Bear Down Lonzo, you got this!